An Italian priest in Rome is organizing an Internet beauty contest for Catholic nuns. Dubbed the "Miss Sister 2008", Father Antonio Rungi believes that by holding this type of contest the sisters will gain more publicity and simultaneously shatter misconceptions of what life as a nun is like. The contest is slated for September of this year. (source)
I think the efficacy of this "contest" will depend entirely on the way the organisers handle the execution. If it becomes superficial, egotistical, or pits one nun against the other (unbelievable, isn't it?), it will undoubtedly do more harm than good.
Also, might some nuns consider this demeaning? After all, I have heard of no contests evaluating the exhibition of priests and brothers within a competitive context, no matter how beneficial the objective might be.